Why ‘fighter jet’ F1 is winning a new wave of sponsors
Rampant costs were out of control. The screaming V8 engines made it an obvious target for those who felt it was just a gas guzzling waste of resources, and sponsors did not seem interested in a sport that was suffering from falling audiences and almost zero presence on social media.
Fast forward a few years to the present day and things are very different for grand prix …Keep reading
Source: Motor Sport