F1 sponsorship guru John Hogan dies aged 76

F1 sponsorship guru John Hogan dies aged 76

Hogan was best known for his work with Philip Morris, overseeing deals with McLaren and Ferrari that led to World Championship victories for Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna and Michael Schumacher.
Hogan arrived in the sport at a time when sponsorship hunting and exploitation was still in its infancy.
He was a key player in moving the goalposts and …Keep reading

Source: Motor Sport

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